Abraza Tu Ansiedad is Inma Therapist & Coach’s Brand name. In 2020 Inma saw the opportunity to help other people to overcome anxiety as she did. She gave me the opportunity to design from scratch the brand identity. Starting from logo to website, RRSS and business card. For her the most important was to show anxiety as something normal that needs to be accept to be able to overcome. That’s why, on one hand, I draw a cenital view of a person hugging the anxiety with love. On the other hand the logo represents also a loving hug to yourself. Accepting the way you are.

Inma is a really close, kind and lovely person. She likes to show closeness to the patient. Because of that I decided to use a rounded and soft font on the logo and illustration.